April 29, 2020

Marketing Challenges, The Virtual CMO Podcast

The Virtual CMO Podcast: 

Season 1, Episode 6

Host:

Eric Dickmann - Founder/CMO of the Five Echelon Group, Twitter @EDickmann

Summary:

In this episode of The Virtual CMO podcast, we discuss a recent research report by LemonLight Media on how the COVID-19 pandemic is affecting the marketing efforts of businesses across industries.

(Listen or subscribe on your podcast player of choice)

Show Notes:

LemonLight focuses on high quality video production and recently did a survey to 300 of their clients across multiple industries. In this weeks' podcast, we will focus in on one specific question in the survey, "What marketing challenges are struggling with the most right now."

We discuss how COVID-19 is affecting marketing plans and how companies need to prepare as the economy restarts.

Below are the survey results for this particular question: 

We discuss the impacts to:

  • Budget spend and when to start spending again
  • Marketing plans and content already produced
  • Areas of future investment
  • Audience engagement
  • Managing remote teams
  • Other impacts, negative and positive

Resources:

The Five Echelon Group - Resources to Restart Your Business

You can download the full report from LemonLight Media

A full episode transcript is available here.

Follow Us


RECENT EPISODES

The Key to Marketing Technical Products and Services

The Virtual CMO PodcastSeason 9, Episode 1Marketing technical products effectively requires more than just showcasing technical specifications. Eric Dickmann, host of the Virtual CMO Podcast, presents an innovative approach to marketing, utilizing AI narration and a strategy known as the “wider net approach.” This paradigm shift in marketing emphasizes the importance of storytelling and human

Read More

Importance of Having a Marketing Strategy with Natalie Swan

The Virtual CMO PodcastFractional CMO Insight Series – Season 8, Episode 9In episode 124, host Eric Dickmann welcomes guest, Natalie Swan, a Fractional CMO at Swan & Associates. Natalie shares her unique perspective on the importance of marketing strategy. She shares insights on the necessity of having a clear marketing strategy and how important it

Read More

Sign up for the latest podcast news!

The Virtual CMO podcast is hosted on Buzzsprout!

Podcast hosting and a whole lot more! Buzzsprout has helped over 100,000 people start their own podcast. It is the easiest way to host, promote, and track your podcast. I love it and highly recommend it to anyone thinking of starting a podcast.

Interested in learning more? Click the button below to save $20 and also help support our show!