Helping Businesses Simplify Marketing 

Virtual CMO services to increase brand awareness and lead generation

Get started with a FREE marketing review

Virtual CMO

Marketing as a Service

AI Marketing

Marketing Can Be Complicated and Expensive

But without cost-effective marketing, your business doesn't have the fuel for growth!
  • Have you implemented artificial intelligence tools to improve the effectiveness of your marketing?
  • With so many options, where is the best place to make a marketing investment?
  • Is a lack of investment in marketing holding back your company's growth potential?
  • Are your marketing campaigns and tactics not working as well as they used to?
  • Is your messaging not resonating with prospects and failing to generate new leads?
  • Does your team lack the experience to know if they are focusing on the right marketing activities?
Many businesses have the potential to significantly grow their revenue but don't know where to make the right marketing investments.

At The Five Echelon Group,
we developed a "Virtual CMO" (Chief Marketing Officer) framework that simplifies planning, lowers execution costs,
 and delivers cost-effective results.

By increasing brand awareness and lead generation, 
your business creates an engine for revenue growth!

What About AI? 

Haven't Artificial Intelligence Tools Changed Everything?

In today's marketing landscape, leveraging AI tools can be a game-changer for businesses of all sizes. When building your marketing strategy, it's crucial to ask the essential question that can truly set your organization apart:

'How do you plan to harness the power of AI to drive results and growth while working within a limited budget and resource constraints?'

As a Virtual CMO, it's important to be able to innovate and adapt new technologies. It underscores the importance of resourcefulness, creativity, and a deep understanding of how AI can be a force multiplier for your businesses marketing efforts. With so many new AI tools and platforms, it's critical to have guidance selecting and implementing the technologies that can have the greatest impact on your business.

The goal is to show you the path to maximize AI's impact, even when budget and resources are scarce. There has never been a time when even small investments in marketing can produce such impactful results!  

How a Virtual CMO Can Help Your Business

Seasoned Expertise

Over 30 years helping businesses from Fortune 500 to SMBs and start ups, we have a broad marketing expertise.

Affordable Experience

Experienced marketing professionals without the overhead and cost of a full-time hire's salary and benefits.

Professional Network

A network of marketing experts bring the right skillsets for each tactic without the expense of full-services agencies.

Flexible Pricing

Flexible pricing means services are priced to fit your budget. We offer fixed price, hourly rate, and equity options.

Engagement Options

Engagements are offered as a fractional executive, on-demand expert, or fully outsourced Marketing as a Service (MaaS).

Industry Knowledge

Our cross-industry experience means we have developed best practices that can be tailored for your specific needs.

We Understand, Businesses Want Results From Their Marketing Investments

Our experience helps businesses get results that grow revenue
At The Five Echelon Group, we know you are the kind of business that wants to grow. To achieve real growth, you need marketing that produces tangible results and positively impacts revenue.

The problem is that marketing is complex and costly, making you uncertain about what marketing investments will produce the best results.

We believe that marketing doesn’t have to be overly complicated or expensive. We understand that investments need to produce meaningful results. That is why we created our "Virtual CMO" marketing framework to streamline planning and tactical execution

Let us simplify your marketing and build a plan of action, so you can stop missing out on revenue opportunities and create an engine for growth."

Eric Dickmann - Founder and Fractional CMO

Here's How It Works

Our simplified framework is designed to maximize marketing effectiveness and deliver measurable results!

Diagnose - First, we work closely with your management team to understand your business, your products and services, the markets you serve, and the challenges you’ve encountered.

Design - Then we go to work building a marketing plan with detailed marketing tactics and timelines so you get a big picture view of your new marketing strategy.

Deliver - Finally, we bring in the best and most cost effective resources to get the plan executed and to start building a marketing engine for increased awareness and revenue growth!

Flexible Marketing Advisory Services

We offer strategic marketing advisory services designed to fit your budget. Whether you need a Virtual CMO or on-demand expertise , we can help!

Not sure where to start or what you need? Our FREE Marketing Review uncovers revenue generating opportunities and provides actionable recommendations.


A great place to start

  • FREE, 30-minute call
  • Live working session
  • Discover growth opportunities
  • Uncover marketing bottlenecks
  • Summary findings
  • Tailored recommendations
as a

Simplified strategy and execution

  • Packaged, all-inclusive solution 
  • Flat-rate pricing
  • Custom-tailored plan
  • Virtual execution team
  • No retainers or monthly minimums
  • No long-term commitments

The Virtual CMO Podcast

The Virtual CMO podcast explores growth marketing strategies for small and midsize businesses (SMBs). Hosted by Eric Dickmann, Founder of The Five Echelon Group and a fractional CMO, we focus on what it takes to build strategic marketing plans and execute successful growth marketing programs.

The podcast features interviews with other fractional CMOs, marketers, and industry thought leaders who share their real-world experiences and insights. We discuss marketing automation technology and talk to vendors, freelancers, and agencies to learn how their services can help improve the effectiveness of your marketing campaigns.

Join us each week for new episodes!