This week, we're excited to announce the launch of a new weekly series called The Virtual CMO podcast. This show will be hosted by Eric Dickmann, Founder of The Five Echelon Group, and feature lively discussions of marketing strategy, technology, and best practices.
Running a small business can be exciting. Seeing your products and services come to market is rewarding. But running a business is challenging, and the pressures of managing all aspects of the company can be overwhelming at times. This creates a marketing dilemma for small businesses.
For many businesses, the problem is all too familiar. You have your email marketing software, your website presence, your social media accounts, maybe even invested in some SEO efforts. You’ve looked into advertising, but it seemed expensive and didn’t generate the results worthy of the investment. And while some tactics were managed internally, others needed to be outsourced. Nothing worked as it should, and an overall strategy was lacking. This is the kind of environment where an On Demand CMO can help.
If you’re searching for a Chief Marketing Officer, seeking a traditional full-time executive hire is not the only option available to you. As an alternative, it might be time to consider working with a Virtual Chief Marketing Officer.
As your business grows, you are faced with the challenge of building awareness in the marketplace for your products and services while generating leads for your sales team. This is where marketing fits into your overall business strategy. But frequently, companies assign marketing tasks to managers with other responsibilities and skills, which can leave the marketing strategy in limbo. If your business needs a marketing strategy for growth, you might be considering hiring a full-time Chief Marketing Officer (CMO). However, a full-time executive hire is not always necessary, especially in the early stages of building out a strategy. A more practical solution might be to hire a Fractional CMO to fill your company’s marketing leadership needs.
