Fractional CMO services to increase brand awareness and lead generation
The Five Echelon Group
The Five Echelon Group was founded with the mission of helping small and midsize businesses build a foundation for long-term success. After 30 years of working for both small businesses and large, enterprise companies, Eric Dickmann - Founder of The Five Echelon Group, decided to leave the corporate world and put his experience to work helping other companies become successful.
Over the years in interactions with many business owners, he heard a common refrain. Businesses owners were so busy dealing with the day-to-day of running their businesses, they didn't have time to develop the strategies critical to long-term success.
Execution was reactionary. Too much time was spent dealing with customer service issues or managing a workforce that didn't seem engaged in the business's success.
Marketing was confusing and expensive. Results were difficult to measure and profits were elusive.
The framework behind The Five Echelon was developed to deal with these core issues facing business owners. They aren't revolutionary but instead, encapsulate the best thinking developed over many decades by industry thought leaders.
The framework provides a starting point to uncover problems and then design a strategic blueprint for measurable, long-term growth and success.
And while profit is the goal of any business, we strongly believe it's not the only goal. Developing a thriving organizational culture is equally important.
Enriching lives, providing an opportunity for personal fulfillment and developing a positive work-life balance are fundamental to our mission. We believe living these values enable business owners to be successful while contributing to the wellbeing of their employees, customers and communities.
We hope to have the chance to work with your business! To uncover issues, apply best practices and using our framework, build a strong foundation for success, growth, and fulfillment!
What We Do
When you're busy running a business, sometimes it's hard to step back. You see the symptoms of problems but haven't determined the underlying cause. That's where we come in. We help facilitate the discovery of underlying business challenges.
Once we've discovered the underlying issues, our objective is to help build out a strategy to address those challenges. This strategy is an actionable plan designed to move your business forward and build a foundation for longterm success.
We are not a marketing or staffing agency. We focus on strategy and then connect you with the best resources to help you in execution. We believing in hiring the best and have a network of partners that work together to help address the unique challenges of your business.
What We Believe
At The Five Echelon Group, we're strong believers in a positive organizational culture and work-life balance.
Our mission is to help businesses build a foundation for growth and long-term success!
Our mission is to help businesses grow! We focus on delivering measurable results by helping companies build a solid foundation for long-term success and a thriving organizational culture.
We believe that people are the heart of any business. Our goal is to help companies build an organizational culture that values employees, provides a positive work-life balance and solves for the customer.
Businesses are the bedrock of our communities. Giving back by becoming active in our communities is part of what helps us thrive. We want to live our values and make a meaningful difference by serving others.
Founder of The Five Echelon Group, host of weekly The Virtual CMO podcast, and a Fractional CMO for a variety of small and midsize companies. An executive leader with over 30 years of experience in marketing, product development, and digital transformation, Eric has worked with large, global companies and small startups to develop and execute marketing strategies and bring innovative products to the market.