In episode 123, host Eric Dickmann talks with Nancy Fox - Co-Founder and Fractional CMO of Fractional Connections, an association of fractional executives and SMB owners. Over the years, she has trained and coached executive leaders and corporate professionals to enhance their leadership, communication, and business development skills. Nancy is a community and network builder, a keynote speaker, and the author of "Network Like A Fox."
Fractional Connections was founded to bring the fractional community together to learn from one another and share extraordinary opportunities and insights.
You can connect with Nancy on LinkedIn or her website.
Fractional executives fill a managerial position on a part-time or short-term basis. They are often former corporate executives or consultants with years of experience who have left the corporate world and are now offering their services as a consultant. The real benefit to businesses of hiring a fractional executive is that they get a seasoned professional with years of real-world experience at a fraction of the cost of a full-time hire.
Here are some situations when fractional executives are worth considering:
Since the role of fractional executives is relatively new, it can be challenging for businesses to find professionals offering fractional consulting services. The Fractional Connections group on LinkedIn, mentioned by Nancy Fox, is a good place to start. Business owners can network with various fractional executives to find one that might be right the right fit for their business needs. Host Eric Dickmann is also a fractional CMO and is happy to make introductions to other fractional business leaders. These resources are a good place to start whatever executive needs your business might have.
You might also like
The Virtual CMO PodcastSeason 9, Episode 1Marketing technical products effectively requires more than just showcasing technical specifications. Eric Dickmann, host of the Virtual CMO Podcast, presents an innovative approach to marketing, utilizing AI narration and a strategy known as the “wider net approach.” This paradigm shift in marketing emphasizes the importance of storytelling and human
Read MoreAs an experienced fractional CMO with years of industry experience, I want to share some insights on hiring a fractional CMO, which has become more challenging than ever. While the title “fractional CMO” may sound appealing, it’s crucial to understand that not everyone donning this label possesses genuine leadership experience or has been in an
Read MoreAs your business expands, you encounter the challenge of raising awareness in the market for your products and services while simultaneously generating leads for your sales team. This is where marketing plays a crucial role in your overall business strategy. However, frequently, companies assign marketing tasks to managers with other responsibilities and expertise, which can
Read More