Ways to Increase Profit for Your Business

By Eric Dickmann

April 22, 2019

Business Strategy, expenses, Profit, Sales

Everyone hopes to make a business profit in the end, but few make it a measure of success. Profit is the positive financial gain your business makes. It is the difference after you’ve subtracted all your expenses from your revenue. Likewise, it is also the ability to grow your business in the future. Hence, business profit is more than making money.

Total sales minus total expenses are equal to business profit. The expenses include labor, materials, loan interests, and taxes. A company suffers a loss when the expenses are higher than the sales. And if a company suffers losses for too long, it can spell disaster.

Why is Business Profit Important?

Profit is essential to the longevity, growth, and safety of a business. Lenders won’t lend money to businesses that are not profitable. They look at profitability as a way to measure the ability of management to run the company. Moreover, making a profit is the road to expansion. It allows you to open other business locations. You can get new tools or equipment and target other markets. It can even attract an investor who wants to be on the winning team.

The value of stocks and shares increases as a company grows and becomes more profitable. Running a profitable company is one of the main goals for any business owner. Besides the freedom of being in charge, you earn more money than working for someone else. You can also reward talented employees. This will you keep them and increases their job satisfaction.

Strategies for Increasing Business Profit

It is important to consider how a company can increase business profit. Patricia Sigmon noted that two-thirds of small didn’t make a profit last year. They failed to increase their profit from the year before. Turning a profit isn’t always easy. Here are a few strategies business owners can take to cut costs and increase profits.

Decrease Costs by Improving Processes

The goal is to generate more sales while reducing expenses. One effective option is to try cross-selling. Offer new goods and services that complement your current offerings. To attract new customers offer discounts and promotions. These provide marketing opportunities and create a sense of urgency for buyers.

On the flip side, test internal processes for opportunities to trim costs. Search for bottlenecks to find areas ripe for improvement. Simple changes allow you to ship products fast or collect money more efficiently. Processes tend to evolve and not designed. At some point, you should step back and look for the most effective way to do things rather than accepting how they are currently done.

Maximize Your Cash Flow

Develop a system for managing your cash flow. Track and justify your expenses. Offer maintenance contracts or payment plans to your clients to stabilize cash flow. Use tools like subscriptions to create relationship. It means locking with your customers and a more predictable stream of income.

Carefully Monitor Spending

The one thing you have full control in business is how much you spend. GiveCampus’CEO Kestrel Linder quoted, “You should know where every penny goes and what you get for it.” Track and justify your expenses. Create a system that you can access. Add data as needed and make sure you update and synchronize all information. The key is to automate your business.

Raise the Marketing Bar

Stay visible and connected online. Give your business an instant presence through online networks including Facebook, Twitter, YouTube, and LinkedIn. Measure all your marketing efforts and evaluate which ones are the most cost-effective. Understand that marketing is an expense and to be effective, you need a well-defined strategy. Know your target customer and where to find them. And don’t leave your marketing up to a junior level hire fresh out of school. Marketing is complicated and expensive, make sure you hire pros who can help you build an effective strategy.

Make Everyone a Salesperson

Every employee has the opportunity to spread your company’s message. They can engage in sales generation. Motivate them to help in cost cutting, marketing, and selling. Reward employees who make an extra effort. They represent the company inside and outside of work.


Profit is essential to sustain a business. It’s a good idea to write down your goals and the corresponding strategies to achieve them. Plan to install your strategies. Moreover, focus on them in order of importance. If you plan for profit from the beginning, you’ll have a much easier time getting there.

About the author

Eric Dickmann is the founder of The Five Echelon Group, host of the weekly podcast - The Virtual CMO, and a CMO On Demand for a variety of small and midsize companies. An executive leader with over 30 years of experience in marketing, product development, and digital transformation, he has worked with large, global companies and small startups to develop and execute marketing strategies and bring innovative products to the market.

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