May 18, 2020

The Virtual CMO Podcast

Q and A: Marketing Plans as the Economy Reopens

The Virtual CMO Podcast: 

Season 1, Episode 7

Host:

Eric Dickmann - Founder/CMO of the Five Echelon Group, Twitter @EDickmann

Summary:

In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown.

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Show Notes:

In this episode, we address the following questions from listeners about reworking marketing plans at the economy starts to open:

  • "My company wants to hold back on marketing spend until the economy is stronger. What should I do?"
  • "I'm the only one left on my team after the others were laid off. How can I manage everything myself?"
  • Our company needs revenue and my boss wants us to aggressively market but I'm not sure it will work in this environment. Any recommendations?"
  • "We used to do a lot of trade shows and events which brought in lots of leads but now they are canceled. What should we do instead to get those leads?"
  • "My manager wants me to cut back on spending until things get better so what should I be working on?"

Resources:

The Five Echelon Group - Resources to Restart Your Business

If you have feedback, questions, or are interested in being a guest on the show, please contact us here.

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