Running a small business can be exciting. Seeing your products and services come to market is rewarding. But running a business is challenging, and the pressures of managing all aspects of the company can be overwhelming at times. This creates a marketing dilemma for small businesses.
14% of startup failures are due to poor marketing strategies. This is especially common for founders who like to code or focus more on product design. They didn’t relish the idea of promoting their product or service. A startup needs to know its target audience. They need to get their attention and convert them into leads. It’s important to understand the essential marketing strategies for your startups business.Continue reading