For many businesses, the problem is all too familiar. You have your email marketing software, your website presence, your social media accounts, maybe even invested in some SEO efforts. You’ve looked into advertising, but it seemed expensive and didn’t generate the results worthy of the investment. And while some tactics were managed internally, others needed to be outsourced. Nothing worked as it should, and an overall strategy was lacking. This is the kind of environment where an On Demand CMO can help.
If you’re searching for a Chief Marketing Officer, seeking a traditional full-time executive hire is not the only option available to you. As an alternative, it might be time to consider working with a Virtual Chief Marketing Officer.
As your business grows, you are faced with the challenge of building awareness in the marketplace for your products and services while generating leads for your sales team. This is where marketing fits into your overall business strategy. But frequently, companies assign marketing tasks to managers with other responsibilities and skills, which can leave the marketing strategy in limbo. If your business needs a marketing strategy for growth, you might be considering hiring a full-time Chief Marketing Officer (CMO). However, a full-time executive hire is not always necessary, especially in the early stages of building out a strategy. A more practical solution might be to hire a Fractional CMO to fill your company’s marketing leadership needs.
Marketing is increasingly complicated as businesses compete for buyer’s attention across multiple channels. The speed of change and advancements in the technology required to maintain a strong marketing presence have, elevated the importance of having an actionable marketing strategy. Companies seeking to grow look to marketers to help increase brand awareness with potential customers and drive new leads to their sales teams. But as many business owners know, marketing is complicated and expensive. Purchasing marketing services from vendors or agencies without a strategic plan can often lead to disappointing results. While hiring a junior-level marketing team can bring some of those expenses in-house, companies risk sacrificing time and money developing employees with the needed skills and expertise. A Virtual CMO might be the answer!