Marketing Advisory Services
Fractional CMO services to increase brand awareness and lead generation
The Five Echelon Group
Marketing Advisory Services
Marketing expertise, without the expense
Whether your company needs to build brand awareness, generate new leads, increase customer loyalty, or conquer new markets, we have the expertise to help your company grow.
Our strategic marketing consulting services are designed with the budgets of small businesses in mind. From Virtual CMO's to project consulting, we offer a wide range of programs to help your firm.
With over 30 years of strategic marketing and digital transformation experience, we know how to employ technology and marketing best practices to create a demand generation engine.
There's no recruiting process, benefits, or relocations to worry about. We can get up and running quickly to start producing results. This saves you both time and money and to your business growing!
Like to Talk?
set up a meeting today!
The Marketing Opportunity in Challenging Times
Business has been shut-down and world economies thrown into chaos. There is no doubt we are in uncertain times and there is no playbook for what to expect ahead. This is a new world for every company and business owner. But there is good news...
The economy is reopening! Is your business ready?
Marketing strategies built for business as usual won't work in an economy restarting after a sudden stop.
At The Five Echelon Group, we help small businesses adapt their marketing plans to take advantage of new marketplace realities...and opportunities!
To successfully restart your business, old strategic plans need to be reworked and priorities redefined. Marketing plans need to be crafted to take advantage of new opportunities and budget realities.
Finding customers, generating leads, and producing revenue is more important than ever but also more challenging.
The stakes have never been higher, but we are here to help your business restart and thrive!
Step 1: Plans built for marketing in a booming economy are no longer valid. But companies will need marketing support to attract new business as the economy recovers. The first step is to build out a focused plan of attack.
Utilize the Downtime
Step 2: While the economy starts to recover, all sectors won't be affected at once. Businesses can use the downtime to their advantage to prepare for the coming opportunity by building out and optimizing content and messaging.
Focus on the Restart
Step 3: As the economy starts to recover, businesses will need to be nimble, see opportunities, and take advantage of changes in buying behavior. It's a potentially new competitive landscape. Being ready and knowing how and when to spend will be critical.
Analyze & Adjust
Step 4: Given this uncharted territory, measuring, monitoring, and adjusting will be more important than ever. What worked before might not work in this new environment. The key will be identifying trends and quickly making any needed adjustments.
Strategic Marketing Consulting Services
The Five Echelon Group offers a variety of strategic marketing consulting services to help small businesses take their marketing to the next level and help their businesses grow.
Marketing Plan Audit
This audit is designed to help us understand a little more about your business and how we can help you redesign your marketing plan for new economic realities.
After the call, we will follow-up with some high-level recommendations and potential next steps.
There are new opportunities in this environment but old plans need to be redesigned to reflect new challenges.
Contact us and we will schedule a time to talk.
The half-day strategy session is ideal for business owners who would like to work together to uncover problems and develop a clear action plan for growth.
We'll meet to discuss the goals and objectives of your business. Digging deep, we'll work together to uncover areas of opportunity and look for areas in which to build momentum.
After the session, we'll deliver a detailed action plan for you with specific recommendations and next steps.
This candid session is designed to look at the big picture and what strategy needs to be in place to get you on track to achieve your goals. Working together, we will provide clarity about what to do, when to do it, and how to quickly maximize your efforts.
Contact us to learn more.
Do you have a specific business challenge or strategic initiative but don't have the in-house resources or skills? We can help!
Our team can work with you to map out the initiative, what resources are needed and then provide specific recommendations on how to get the tasks done. We can project manage the activities to ensure the initiative is completed on-time and on-budget.
Often times, it's easy to see what needs to be done but difficult to know where to start. We can help by finding the right resources and managing the project from conception to completion.
You have a team but they just don't have the skills needed to build a strategy and execute effective marketing programs. If you're not looking to hire an executive leader, Marketing Mentoring may be the answer.
We work with you team to guide and train them in the fundamentals of marketing strategy and equip them with the knowledge needed to successfully execute marketing programs.
A program is also available for managers who are looking to push their skills to the next level and prepare themselves to be marketing leaders.
If you're interested in the Marketing Mentoring coaching program, please contact us for further information.
Managing strategic marketing campaigns, tools, and resources can be challenging. Sometimes it's not feasible to hire a full-time executive to oversee these business activities. Yet marketing is critical to growing your business.
That's why we've created our "Virtual CMO" (Chief Marketing Officer) framework. This service is designed to offer the skills of an experienced marketing executive to your business, on-demand.
We will work with you to create a strategy, put campaigns in place, recommend tools and vendors, and then monitor the progress of the marketing plan to see what adjustments are needed.
It's like having a seasoned executive on staff without the cost associated with a full-time resource.
Our facilitated Five Echelon Mastermind group offers a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business skills.
The size of the group is limited and only business owners and executives are invited to join. Members challenge each other to set strong goals, and more importantly, to accomplish them.
Contact us to learn more.