By Eric Dickmann

April 15, 2020

Business Consultant

When business owners have problems, who can they turn to for advice? Experience matters and often the answer is to consider a small business consultant. Hiring the right consultant is a way to leverage their specialized knowledge. Rather than trying to learn a new skill or hire a full-time resource, a consultant can provide the skills needed without the long-term expense. The challenge is to understand the role of a consultant and how to best incorporate their skills into your business.

What is Small Business Consulting?

Consulting is giving expert advice to people in a professional or technical field. Small business consulting helps small and midsize businesses solve specific problems. A small business consultant works with clients on strategy, planning, and problem-solving.

Consultants help clients develop business skills and knowledge. These range from designing a business model, building a marketing plan, overhauling their bookkeeping, or improving workflow processes. Small business consultants give advice and teach skills to produce tangible results.

Why Hire a Small Business Consultant?

Small business consulting is a cost-effective way to bridge the gap in knowledge and skills within a company. It's a way to bring in an outside, professional perspective. Here are the most common reasons why our clients turn to consultants for help:

  • Problem discovery - Often, a business may be exhibiting symptoms of some underlying problem. This may be a decrease in sales or cash-flow issues. Management might be unable to pinpoint the source of the problem but an experienced consultant can come in to observe the symptoms within your operation. They can work with your team to research a problem and determine the root cause.
  • Solution mapping - Companies often struggle to achieve goals. Maybe the goals were overly ambitious or there is a skills or process gap. It can be frustrating to miss goals, especially when so much effort is put forth to achieve positive results. Hiring a good consultant can help organizations to put new processes in place and rationalize goals to help make the company successful.
  • Optimization - As companies grow, there are many things you could be doing better, but it's sometimes difficult to know where to start. A consultant can help you understand the areas that can be optimized for increased efficiency. By focusing on the areas of greatest impact, they can help speed positive results directly to your bottom line.

How Can a Small Business Consultant Help My Company?

Every organization has different needs and different motivations for hiring consultants. A small business consultant provides a wide range of business advisory services. They can tailor a client’s consulting services package to fit each unique situation and budget. Here are a few advisory services that can help your business grow:

  • Business Operations - A business consultant can help you become more lean and responsive to market changes. They help can also streamline your business operations. You can save your company time, money, and resources so you can continue to grow and thrive.
  • Finance and Compliance - Complying with federal, state, and industry-wide regulations is a necessity. Regulatory compliance can be expensive and time-consuming. Some companies opt to cut corners which puts them in danger of being fined or even shut down. Consultants can ensure compliance without hurting your bottom line.
  • Investment Consulting - Many businesses rely on investments to help their empires grow. Smart investing can fine-tune your business performance. But uninformed investing can keep you from growing. A seasoned and knowledgeable consultant can provide informed guidance. You can get your business on the right investment track.
  • Marketing and Sales - You need resources to manage marketing and sales projects. Consulting services can keep your marketing and sales efforts on the cutting edge. They inject a fresh perspective to enable company growth. One example is hiring a Virtual CMO. This consultant can help your company build and execute a strategic marketing plan rather than building out an internal marketing team.
  • Technology Consulting - Technology moves fast but is a requirement for every organization. Even the most qualified IT experts struggle to keep their organizations on the cutting edge of innovation and its systems secure. Again, this is where a small business consultant comes into play. It’s an investment that will pay off when your business has the tools it needs to grow and thrive. In today's world, you don't want to find your organization paralyzed because of a security breach or data loss.
Small Business Consulting Examples

Examples of Small Business Consulting Services


As your business grows, problems eventually arise. It's not always easy to get the advice you need from within your company or business network. One option worth considering is hiring a small business consultant. They can provide experienced skills to identify problems and recommend solutions, all without the cost of a full-time hire. Leveraging their skills for your business can help increase efficiency, growth, and profitability. It's worth seeking help rather than struggling with problems that are holding your company back.

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Eric Dickmann

About the author

Eric Dickmann is the Founder / CMO of The Five Echelon Group, host of the weekly podcast "The Virtual CMO" and YouTube series "Work-Life" and a fractional CMO for a variety of small and midsize companies. An executive leader with over 30 years of experience in marketing, product development, and digital transformation, he has worked with large, global companies and small startups to develop and execute marketing strategies to bring innovative products to the market.

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