June 30, 2020

The Virtual CMO Podcast
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Contact Us About The Podcast

The Power of Absolute Marketing with Elizabeth Pampalone

The Virtual CMO Podcast: 

Season 1, Episode 13

Host:

Eric Dickmann - Founder/CMO of the Five Echelon Group, Twitter @EDickmann

Guest:

Elizabeth Pampalone - Founder of Beyond The Cause, a marketing agency. She can also be found at her personal website and on Facebook.

Summary:
In this episode, host Eric Dickmann interviews Elizabeth Pampalone. Elizabeth is the Founder of Beyond The Cause, a marketing agency in Jacksonville, Florida that specializes in helping small businesses and nonprofits build out their marketing strategies. She is also the host of the Absolute Marketing podcastwhere she discusses new marketing tips each week. 

Elizabeth has developed a powerful framework for guiding businesses through the process of building out a comprehensive strategy called Absolute Marketing. We discuss how she uses workshops and coaching to help businesses with branding, building out content marketing plans, and 12 months of social media posts/blogs in a day.

In addition, we talk about her "Borrow a CMO" service and how she helps companies get their marketing on track.

She has also put together a list of her favorite marketing tools which can be found at http://beyondthecause.co/tools

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Transcript: Season 1, Episode 13


**Please note, this transcript was generated by an artificial intelligence engine. It is intended only as a rough transcript and there may be some grammatical, spelling or transcription errors.


Eric Dickmann: 0:08

Welcome to The Virtual CMO podcast. I'm your host, Eric Dickmann. The Virtual CMO is a podcast designed for marketing professionals at small and midsize businesses. Our goal is to share strategies and tactics from fellow marketing professionals that you can use to impact the trajectory of your company's marketing. Our primary mission is to pass along meaningful insight on topics of interest to marketing professionals. If you have questions, there's a link in the show notes to provide feedback or guest inquiries. We'd love to hear from you. And as always, we appreciate those five-star reviews on Apple Podcasts. It really helps the show with that. Let's dive into another conversation with The Virtual CMO. 

Today, I'm excited to welcome Elizabeth Pampalone. Elizabeth is an engaging speaker, successful entrepreneur, master networker, and trusted business advisor with over 20 years of experience her from Beyond The Cause helps overwhelmed business owners and burnt out nonprofit directors to achieve success and freedom through the power of her system. Absolute Marketing. It's going to be exciting to hear more about this system today. I think you're going to be impressed with what Elizabeth accomplishes. 

Elizabeth, welcome to The Virtual CMO podcast. I'm very glad you could join us today.

Elizabeth Pampalone: 1:28

Thanks for having me.

Eric Dickmann: 1:29

So, Elizabeth, I have to start out and ask you obviously like green. What is the story behind green?

Elizabeth Pampalone: 1:36

Well, a few years ago I was getting my headshots done and I had a green dress in my wardrobe, picked out. I didn't really have a solid brand for myself as a speaker. And as a coach, my business had a brand, but not me personally. So I just thought, you know what, I'll just try a few different things. See what happens. Well, I had this green dress. I wore it. I started using the picture because obviously redheads look good and green and people sort of recognizing me and saying, I saw your green dress the other day. I saw it. Cause they saw this picture everywhere. It was my profile picture. And they said, Oh, you know, I'm the Kip associate again with me. And then I started getting people saying, I saw your green at a store. I saw your green as a cup. You know, all these different things. And I started realizing that if I didn't wear it every single time, I went out in a business capacity. Then I was losing an opportunity to promote my own brands. So now every time I speak a podcast, you know, anything that I do, that's public-facing with my business, I wear green and people really do associate it. and I've actually had people come to me and say, you know, they called me on the phone. They said you wait, you're the green dress girl, right? Yes, that's me.

Eric Dickmann: 2:42

I think that's great. That shows the power of branding. Right. And so it was something I immediately picked up when we talked about doing this podcast together, I noticed that all your headshots and pictures were green when I went to your website. That was green. And yes, it does stick with you. you are the lady in the green dress.

Elizabeth Pampalone: 3:02

Yup.

Eric Dickmann: 3:03

Yeah, that's amazing. So how long have you been doing this?

Elizabeth Pampalone: 3:07

Well, I've been building websites since, 2000. So it's almost 20 years and I've had my own business since 2007. So, I've been in, you know, in the business world for a while. And, you know, I really have just found out my own love for running my business. And I ran a computer company, a tech company. We went into people's homes and fix their computers. and so when I was running my own business, I realized. There's a lot of other businesses out there who don't know how to market themselves. And I had gotten really good at it for this tech company. And so then I started teaching other people how to do that and speaking on it, what I had done to gain my success and realized that I could go back to my first love, which was building websites and incorporate all the things I had learned as a business owner. So that's really how I got started and everything. And it's been a long time. I never started in my business thinking, Oh, I'm going to have a 13-year-old business Sunday. You know, it's just kind of happened.

Eric Dickmann: 3:59

So Elizabeth, I wanted to ask you, one of the things I know that you've talked about is this idea that from business owners, they get very frustrated because they think that they're doing things right, but they're not really seeing the results. What can you tell me about the interactions that you have with your clients and why do they come to a marketing professional?

Elizabeth Pampalone: 4:21

Well, I think the guru culture that we've created for ourselves has led to a lot of disappointment. Unfortunately. And what we don't see sometimes is behind the scenes. There's a lot of ad spend going on to get some of these results and a lot of money being pumped in beforehand. A lot of investment. That's not really talked about so much, and this can lead a lot of people to think. Well, it's pretty easy. Well, I'll just gain a following. I'll get a Twitter following. I'll get a Periscope, whatever, whatever you're doing on Pinterest following. And they make it sound so easy. And I feel like it actually is a very easy thing to do is to create a following and actually gain traction, but maybe not in the exact way that we're being shown, you know, from a larger standpoint. So I try to get people to look at it a little more realistically, and the results. Are actually what you make them. And what I try to use social media for specifically is more of a touch result because when people were seeing me in that green dress, they were seeing my profile picture on social media and five or six different places. They were seeing me, on my website. That's another touch in the emails I sent. My picture was there, or a picture of me was there. in the blog post that I wrote, they would be on my website. They'd see more pictures. So those types of things can create that consistency. And when you have that running throughout your entire brand and your entire business, that's all touches and you don't really know who's viewing them at, at any given time, you know, from one person to the next, you don't see one, a person's a little counter above their head going, okay. They touch one-time touch two times. and so we don't have that kind of data. we just know that people are viewing it in some capacity. And so we really have to just do is say it, cause this is my marketing as a whole, rather than looking at just social media or just blogging or just this or just that. So that's kind of the mistake I see. A lot of people make is just that they get disappointed because they focus so much on one piece that they've been told is the golden ticket. And it's really not. It's about a whole strategy and a bunch of little pieces that link together to actually make a great success.

Eric Dickmann: 6:19

You said a couple of really interesting things there, and I couldn't agree more because if you take something like Facebook stories, for example, you can put something up there and you might not get any engagement from it, or maybe, you know, one or two comments. But if you look. 50 people have watched it or a hundred people have watched it. And so every time you're putting something out there, you may be getting attention on it. It just might not be driving feedback back to you, which then makes you feel like your efforts aren't successful. keeping you as the example here with the green, the green is constantly showing up. As your brand. And so you're getting that exposure over and over. It doesn't mean that everybody's going to connect with you every time that they see it, but you're building that brand out there. I think that's such an excellent point. And that's something that you coach your clients on.

Elizabeth Pampalone: 7:15

Absolutely. I've even had clients. Who've said that you know, well, you've gotten such good success while you're wearing the green. And when we sit down to do their branding, I will sometimes create their brand around colors. I know they can wear them. Like personally, cause he, everybody wears a different color differently. I had one girl, she was an editor and, I, we ended up creating her logo and it had yellow in it, yellow and Navy. And she was like, oh, I don't. Oh, yellow is awful. I would never wear yellow. And I said that's fine. You don't have to. I just think this is the best. Colors for your brand based on, you know, what your core values are and how colors have, you know, there's a psychology behind feller. and so we really built, I really build brands on that, the psychology of color, psychology of fonts. And I also knew that if she really wanted to, she could pull off yellow and Navy and she just was like, no, not going to happen. I can have it. Six weeks later, we worked together. Everything was great. She was thrilled with her brand six weeks to go by. She sends me a photo of a store window. That has a yellow top with Navy white striped paint. I mean, it was like this gorgeous outfit and beautiful what a friend, her to a T perfect style. And she says, I'm really thinking about walking into buying this. And it was because she had embodied that brand. She had really taken on what it meant to be the engaged editor, which is what we called her business. And so she kind of, it grew on her that she did have a color she did have, you know, and it's not always about the color. Anybody can wear yellow, anybody can wear green. But it's about how you embody that and you make it part of your everyday lifestyle. So, so I really try and get people to see that, that when you run a business, when you have a business, especially when it's your own personal business, it's not just about, you know, what you do or what you actually say. It's more also that you actually living every single day and embodying it through everything that you do.

Eric Dickmann: 9:04

I would agree. I just got done watching a keynote, for the Apple developers conference. Apple is such an iconic brand, but you could literally be walking down the street and peer into a store without seeing any signage. And you could say that's an Apple store you've got people who are very distinctive sunglasses or a Steve Jobs always wore the black turtleneck. You've got that, but there's a lot that can really talk about what your brand stands for. Now. You work with a very specific kind of clientele. Talk to me a little bit about that.

Elizabeth Pampalone: 9:35

I started out with small businesses and I still work with small businesses, but I've also branched into working with nonprofits. I had a couple of them come to me several years ago and they needed marketing help just like small businesses do because essentially their businesses, but they just have a different output when it comes to their profit. So, you know, I decided that you know, our business. Models that we had built for all the marketing stuff we were doing could actually work for nonprofits too. And with a little few tweaks, it works beautifully. So we worked with a lot of nonprofits to help them figure out what a budget should be for marketing. A lot of nonprofit directors, they kind of come into this with their passion. They come into this with, you know, what they know they want to accomplish rather than knowing everything about the business. And so we're really there to help guide and say, okay, Here's what a marketing budget should look like. Here's what a marketing budget should include when it comes to, what's actually going to be done for you over the course of, let's say a year. and we really try and help them kind of navigate those waters without them having to take a ton of time away from the actual mission that they're trying to accomplish.

Eric Dickmann: 10:36

it's interesting because I think some people would say, Oh, nonprofits, I don't want to go there because they don't have money to spend on those things, but it can actually be the reverse. Right. They have to generate a lot of interest in what they're doing because they rely on donations and money coming in. And so they tend to do a lot of marketing.

Elizabeth Pampalone: 10:56

That's true. And we actually offer to nonprofits. It's a little bit different. We actually offer them a percentage based pricing. Now, if I went to a business owner today and I said, if you give me 4% of your revenue from last year, In the coming year, I'm going to do all your marketing for you. And I tell them all the things I would do. They would laugh me out of tally, be like 4%. I'm like, no way. I'm not going to give you 4% of my money. They're going to not look at it that way. But when you go to a nonprofit and you say, I for, if you give me 4% of last year's amount this year, we're going to try and double that we're going to try it. Whatever their goal is, we're going to try and accomplish that goal for them, with the marketing, they look at it and they go 4%. Nothing. I take my money all day it's golden. And each nonprofit is at a different level, just like the businesses are, but they don't look at the money the same way that they have boards that are in place. They have budgets that they have to complete. There are all these rules and regulations and things that they need to do. And we're just there to help say, make this line a budget line item, easy. 4% done. Everything is taken care of the website. Everything is done. So it's really interesting to see how small businesses look at it and say, I'll pay $2,000 a month for SEO and then a nonprofit it's like, we can't afford that. But then you talk to them about two Oh 4% of their income and they're like, no problem. So it's just about all how they look at it and how they view things and talking to them in the right, you know, tones too. So when we talked to small businesses, like I said, that 4% thing really isn't going to fly. They need hard, solid numbers that they can look at. But when you talk to a nonprofit, that 4% makes it just so easy. And they're like, yes, this is what I need. So, you know, just talking to them in different ways. That's how we really go about that.

Eric Dickmann: 12:35

really understanding how your customers buy and speaking in their language. So when you come in, I know one of the services that you offer is to Borrow a CMO. Talk to me a little bit about how you frame this, Borrow a CMO model.

Elizabeth Pampalone: 12:51

So I've been doing this for so long that I've been able to work with people for just a few hours. And get them going in directions that they may be wanting to go or didn't think they had the ability to go in. And now they're just like off and running with all the ideas and everything. So what I decided I'm a little while ago was to create something that just borrowed me for the day. We don't need to have a longterm contract. We don't need to have all this stuff created. Because I can literally walk into any business, any nonprofit and sit down for a day and say, okay, tell me what you got going on coming in fresh. I don't like to do a ton of prep because that kind of can cloud my judgment and maybe give me ideas that aren't there. and so I just come in fresh and say, tell me what's going on. And I look at it from that outsider perspective and sometimes within whether it's a nonprofit or a small business that has a team, that's trying to do all the things together. They may not know what direction to send those people or what their strengths and weaknesses are. So I can kind of quickly assess that just by sitting with them, talking with them, figuring out where the holes are in education or in delegation and redelegate re-educate in a short amount of time. And then set them off on tasks. So that that person who's in charge of all of this can watch what I'm doing, how I'm doing it observe in a way, and then realize that they don't have to be as complicated maybe as they were trying to be, or it doesn't have to be as long as it might seem to be initially. So it's just more of a teaching and learning experience for everybody. And then after we do that, just one day, it's an eight hour period and we just get everything out on the table and, you know, make sure everybody has a task. And then we come back four weeks later and do just a followup call with, you know, is about an hour long. And we just talk with everybody. How did the experience go? Where are you with deadlines, things like that, just to make sure that they're all still on the right track. And then also talk with the person who's in charge of the team, the owner, or whoever. And make sure that they're feeling okay about their, you know, direction, and how they can use the delegation going forward.

Eric Dickmann: 14:47

so it's really a discovery workshop where you're sort of looking under the covers, seeing what's going on, making some, initial recommendations and then coming back a few weeks later and seeing if there are potentially more opportunities to work together,

Elizabeth Pampalone: 15:03

Yeah. I know a lot of times it just takes one time for people to really get the feel and the hang of it because sometimes it's just about being shown what to do or how to do it. efficiently, and then it's like, Oh, it's that simple? Okay, well, I can do this. You know, cause sometimes we make these tasks a little bit bigger in our minds than they are, or we make them too complicated. And so this just is a way for someone to just step in, who does, you know, I do a lot of this in my own business and in other businesses as well that we work with on an ongoing basis. She's like, just let me come in and show you. Exactly. Boom, boom, boom done. You know you don't have to worry about trying to get so much training or more knowledge or more leadership training. It's mostly about the actual tasks. And how you delegate them.

Eric Dickmann: 15:44

Marketing is the engine that drives demand, but too often it takes a back seat to other priorities. Awareness fails to materialize demand drops in sales falter. Don't wait until it's too late to build your brand awareness and demand generation programs. If your company is struggling with their marketing strategy, we want to help let's schedule a call to talk about your unique situation and what options might be available to get your marketing program back on track. To learn more text C M O two (407) 374-3670 that's C M O to four zero seven, three seven four three six seven zero. And we'll reply with further details. We hope to hear from you soon. So I know you've come up with this framework, absolute marketing. Talk to me a little bit about what that framework is all about and how then you would use this framework in this kind of a scenario when you come into a business.

Elizabeth Pampalone: 16:43

So Absolute Marketing is something I created about two to three years ago. It's all the timelines get muddled after a while, you know, that's like, yup. so I created a while ago and I started realizing that I was stepping through the same process with a lot of my clients. And I was like, wow, I've got a system here. I should kind of write this down. and it was a five-day system and we create, the first day we create a brand and an ebook. We write an ebook as an opt-in, and we talk about all that stuff that goes with branding. It's not just about, you know, the logo, of course, it's about the messaging and the colors and the fonts and everything else that goes with that. Once we have that down solid, that's our foundation and we then take day two and we build a website. Because if you have a great brand, your website takes very little time. It's very easy and very quick, especially if you know that target audience. That's another thing we do on that branding day. So now all these days that I'm going to mention after that all of the other four days, they're like dominoes, they just go down really quickly. the third day is 12 months of social media in a day where we create 365 posts for an entire year. For multiple platforms. and it doesn't have to be complicated or crazy, and it's also stuff that's evergreen. So no matter what's happening, you can always post about COVID if it happens randomly, but all the other stuff is the same. It's going to be the same now until, you know, two, three, five, 20 years from now possibly. it's all about evergreen content and education that is just going to be there anyway. and then the fourth day we create 12 months of blog posts. And we, but we basically go into Google and find out what the top questions are for your industry. And once we find out those questions, we basically write a post about each question, because Google is more of a question engine now than a search engine. And we just kind of played with that a little bit. And some of those posts can end up lasting for years and years and really get you a lot of great SEO content after they'd been there for awhile day five. We take all that stuff we've built and we start creating email marketing campaigns and we do those for up to a year as well. Sometimes we'll do one, some, once a month for maybe a special or something like that, depending on the type of business. And then we'll also push out all the blog posts into separate emails. And we'll also push out maybe you're opt-in, in your emails, to other people as well. So, or if you're doing an event or something like that, we'll put those in there too. So that's all five days.

Eric Dickmann: 18:57

Wow. That's quite a five days.

Elizabeth Pampalone: 19:00

It is.

Eric Dickmann: 19:00

Now, when you say you write these things, do you literally write the article, or are you just getting the topics together? And then that's the ongoing work effort through the year is to sort of put those on an editorial calendar and get those published.

Elizabeth Pampalone: 19:12

So everyone asks me this question about social and blogging. No, these days are implementation. We are writing, creating, designing, graphics, everything. All of it is done when you walk out the door. So we start around nine and we end around five.

Eric Dickmann: 19:27

wow. That's a lot of work.

Elizabeth Pampalone: 19:29

It is, but we have all

Eric Dickmann: 19:31

of people to do it.

Elizabeth Pampalone: 19:32

No, no, no. Usually, it's me and the business owner. And we have our team on the side who might do maybe a few of the graphics or something, but it's very little outside work that we bring in if any, and a lot of it has to do with not making things so complicated. As I said, we find those maybe 12 questions. Okay. So, once a month. we find 12 questions and we just, I just started having them answer the questions in like bullet format. Once they got those bullets down. Now we just amplify each of those bullets with a sensor to put a call to action. I mean, it doesn't have to be complicated. So we make these things really simple, easy to read, and also consumable for people who might be just skimming it while they're running through other blog posts on the internet.

Eric Dickmann: 20:13

I've had some SEO experts on as well. And the challenge is. There are some rules, but then it seems like there are also exceptions to just about every rule you read all of these statements that said, Oh, if you want a high performing blog post, it should be X number of words, long, you know, 600, 1200, 1500 words long. And then you'll go and you'll search for some of these keywords or terms questions. And you will see some of the top-ranking blog posts are two or three paragraphs long.

Elizabeth Pampalone: 20:47

Yeah, so. I don't even as I said, I'm not a guru-type person. I'm kind of the opposite of that actually. and I disagree with a lot of the gurus too, so it kind of puts me in a little corner by myself. But when it comes to that, you know, like with the social media, that algorithm proof idea that we're working outside the algorithm, We're not using social media for the way that they say we should. And the same with blogging. I mean, yes, we want it to gain us SEO. And there's a lot of things you can, you can do. And there's a lot of things that if you hire someone who does SEO, that they'll do on top of everything you've done. So we're trying to build here in these five days, is that foundation, because if you don't start with that foundation, From brand all the way through to email marketing, then anybody who comes in to do SEO is going to say, well, your website's kind of crappy. It's not much we can do with it. You know? So you have to have at least a foundation to start with and consistency because so many of us like you said, you build that editorial calendar. You have all the best intentions. January rolls around you write a blog post-February. You could, it's March, you wrote the February blog post. Now it's March you forget it's April, you know, and then so on. So it's about big building that consistency for you and giving your brain time to be creative. You know, we don't sit down and focus on one thing anymore. I mean, I've had probably 12 calls today. And I've got four or five more to go. So your brain is constantly switching and gears and doing different things. So when we sit down for a day and we create those blog posts, you are focused on just writing 12 blog posts and your brain goes, I can be creative. I only have to do one thing today instead of, you know, bouncing around all over the place.

Eric Dickmann: 22:25

We do tend to have good intentions about what we want to do down the road. Putting together an editorial calendar is a great example of that. It's very easy to push it off and push it off and push it off. And then you start to meet your own self imposed deadlines and you get frustrated. So having a work effort where you can just get a lot of that done, I think makes an awful lot of sense. And I also agree with that sometimes having that foundational content is super important. You can spend hours and hours tweaking and making everything just perfect so that all the search engines and the algorithms like it, but you still need to have something for your customers to see something, to give you some credibility. And I think to build that foundation is so important. this structure that you put together? Is this an addition to coaching work that you do? Or do you do that sort of separately? One-on-one based on different use cases?

Elizabeth Pampalone: 23:19

I do both. So these days are not just implementation. They are coaching built-in because when we do that brand. I'm not saying, okay, what's your brand going to be? And you have to tell me, you know, I'm not, I don't call myself, let it call it an order taker. I am more of that, that partner who's going to help you figure out what that brand is. And I'm going to coach you through the process to find the right words. Sometimes people have a great brand. But they don't have the right name or they have the wrong, you know, brand, but they have the right name. And so we really work with all different levels and startups, all the way to people who've been in business for 10, 20 years and help them to see that they have good pieces and now we just need to Polish them off and make them whole, and so. You know, taking all of the days together, can really give you a great coaching program essentially. Cause then you also get all the work done. But I also do coaching for people who just want, you know, to talk with me. One-on-one I've had people come in and just sit with me for two hours or do a call with me for two hours. And they're like, that was brilliant. That's plenty. I am ready to go. I got my list, you know, and they're just off and running. And I love to see that because they're always going to be people who say. I heard what you said. I implemented it myself. Great job. And I'm happy with that. And then there's going to be people on the other end of the spectrum who are like, I didn't get it. And then those people in the middle, those are your target market. Those are the ones that are going to come to you and say, let's work together. Your process is brilliant. Whatever you're doing is brilliant. I'm ready to dive in. So there's always going to be the people on the edges and that's good for them. They're going to either maybe not get it, or they're going to take it, run with it, but those people in the middle, that's the sweet spot.

Eric Dickmann: 24:56

So when you go in and you talk to these clients, do you look for, or recommend certain marketing automation tools that they should implement within their business to make a lot of this easier? What are some things that you look for or that you just outright recommend to them?

Elizabeth Pampalone: 25:11

Well, I have a page on my website of all the tools that I use, because I believe in sharing that, I don't think it's any kind of proprietary, anything. I share everything there. and a lot of these companies are people that I have researched and done, you know, comparisons and years of content, where I've just searched and searched and searched and finally found the right thing. and so all the tools that I use. Social media, the website tools that I use, even my privacy policies and all of that stuff is all on my website. under our tools page.

Eric Dickmann: 25:43

This is information that can really make such a difference in a marketer's life. If you're not using certain marketing automation tools, you're really making your life. An awful lot harder. I've talked many times on this show about what I believe the importance of CRM is, and being able to keep track of all your customers and your clients and their interactions, but there are a lot of other tools out there to help you manage, you know if you're doing advertising or you're doing your social media posts, especially if you want to get that automated. You don't want all of those things to be individual tasks that you have to deal with every day. So I know you are also a podcaster yourself, but you've taken a little bit of a different approach to podcasting, right? You don't do long-form interviews as much as you do business tips. So talk to me a little bit about your podcast and your philosophy there.

Elizabeth Pampalone: 26:30

Yeah. So I have done podcasts in the past where I've done long-form interviews. I actually used to do them at my women's business lunch that I ran and I would record the luncheon and I would interview someone during the luncheon and then I would post it. It was a great format, but it kind of faltered and I didn't do as good a job of keeping up with it. And I realized that that wasn't for me to do on, you know, on my show. So this year, about five months ago, I started my absolute marketing podcast, which is on iTunes and all the things. And I decided two minutes was enough. I could talk for two minutes and sometimes it's hard to keep your point short. but I talk for two minutes about one simple thing, and that could be something as simple as a tool or a tip in marketing or a mindset tip or a money tip. And once I started doing that, I realized I would sit down and have like 10 ideas and I could. Podcast for several, you know, an hour or so and get all my ideas recorded and done. and then I found two awesome podcasting tools called a li two and pod bean, which are amazing. They're on my list. and they helped me actually edit and put all my intros and everything together in less than 10 minutes per episode. So, not only am I doing a two-minute podcasts but only takes me about 10 minutes to make a podcast episode. and we're actually finishing up our first season right now. We just recorded our 20th episode and we're going to be starting season two in a couple of weeks. So I'm very excited about it and it's been really fun. And I'm actually starting to ask other people now to do two minutes and kind of replace me for some of the episodes. So you won't just hear me all the time, but it won't be an interview, but it'll be them giving their own two-minute tips.

Eric Dickmann: 28:01

I know Neil Patel has got a very popular podcast marketing school. And I think those episodes are five, seven minutes max So there certainly are a number of very popular podcasts out there that are that shorter format. I think that's great. So Elizabeth tell everybody where they can find you, where you want to be connected to social media-wise and repeat the name of the podcast. One more time for everybody

Elizabeth Pampalone: 28:24

Yeah, the podcast is the Absolute Marketing podcast and you can find that and other things on my website a beyondthecause.co that's our marketing firm. And you can also find information about me as a speaker and a coach elizabethpampalone.com.

Eric Dickmann: 28:41

Elizabeth, I've really enjoyed talking with you today. We will have all of those links in the show notes so that people can find you thank you so much. I really appreciate it.

Elizabeth Pampalone: 28:49

Thanks for having me.

Eric Dickmann: 28:52

that wraps up another episode of The Virtual CMO podcast. As a reminder, if you'd like to learn more about Virtual CMO strategic marketing consulting services, or anything else discussed here today, please visit us at fiveechelon.com. There's a link in the show notes. If you'd like to send us comments, feedback, guest inquiries, and your five-star reviews on Apple podcasts are always appreciated. If you'd like to reach me. I'm @ EDickmann. That's E D I C K M A N N on Twitter. If you'd like to connect on LinkedIn, please let me know. You heard about me through The Virtual CMO podcast. I look forward to talking with you again next week and sharing some new marketing insights on The Virtual CMO.

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