May 18, 2023
On Demand CMO
Marketing Expertise, Without the Expense
Strategic marketing consulting services for small businesses looking for growth and profitability.
What is an On Demand CMO?
Simply put, an On Demand CMO (Chief Marketing Officer) is an outsourced strategic marketing executive consulting program. At The Five Echelon Group, our program is called the CMO On Demand consulting service. It's a monthly, fixed-price consulting engagement designed to give The Five Echelon Group's clients on-demand access to world-class strategic marketing, branding, and communications expertise, advice, and counsel in addition to hands-on program management and execution, all at a lower cost than a full-time hire.
As an extension of your management team and marketing organization, the Virtual CMO's involvement ensures your organization’s marketing programs are aligned to increase brand awareness, product demand, lead generation, and increased revenue. The On Demand CMO will serve as your marketing lead in driving marketing initiatives, strategies, and execution.
Not All Businesses Have a Chief Marketing Officer
It's important to note in this discussion that not all businesses have the executive role of Chief Marketing Officer. This is especially true of small and midsize companies. In those firms, they might have a VP of Marketing, Director of Marketing or even a Marketing Manager. The title really doesn't matter. The concept of a On Demand CMO is an experienced marketing manager who can help create a comprehensive strategy and manage its execution. No matter what title may or may not exist within your organization, if you're looking to grow, chances are you'll find significant value and should contemplate the decision to hire a On Demand CMO for your business.
What are the Specific Areas of Focus for an On Demand CMO?
A comprehensive marketing plan is an important part of any business strategy. Oftentimes, many small to midsize businesses execute marketing tactics before outlining business objectives and factoring the best marketing strategy to achieve those objectives. By creating a comprehensive marketing plan, you can strategically employ the most effective tactics and avoid wasting time and money. A On Demand CMO would be responsible for the creation and execution of this plan. Hiring someone with expertise in marketing strategy allows your company to quickly create a plan and see that it's implemented successfully.
What is the difference between a Virtual CMO, Fractional CMO, and On Demand CMO?
The short answer is nothing. All describe an outsourced consulting offering where the CMO provides services to a company on a contract basis. Usually, those services are contracted for 6 to 12 month periods and are based on a fractional time commitment, not a specific number of hours. While in certain cases, it could be a full-time engagement, the cost savings generally come from the CMO being able to work remotely and on a part-time basis.
At The Five Echelon Group, our unique offering is called the CMO On Demand consulting service.
Marketing is the engine that drives demand.
Do you have a strategic marketing plan?
Too often, marketing takes a back seat to other priorities. Awareness fails to materialize, demand drops, and sales falter. Don't wait until it's too late to build your brand awareness and demand generation programs.
A strategic marketing consultant can help build out a comprehensive plan and implement specific programs designed to increase awareness and generate demand.
Learn more about our CMO On Demand strategic marketing consulting service and how it can save your company time and money while helping your company grow.
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