If you're a business owner or a leader in a small to medium-sized company, you know how challenging it can be to create and execute a marketing strategy that delivers results. You must have a clear vision of your goals, target audience, value proposition, and competitive advantage. You also need to have the right tools, resources, and expertise to implement your plan and measure performance. But what if you don't have the time, the budget, or the skills to do all that?
What if you could outsource your entire marketing function to a trusted partner who can handle everything for you?
That's the idea behind Marketing as a Service (MaaS), a new way of delivering marketing solutions that simplifies and streamlines the process for you. MaaS is a model in which a company engages with a fractional CMO who uses any needed tools, contractors, or agencies to execute the marketing plan. The fractional CMO acts as your single point of contact and accountability, coordinating all the aspects of your marketing strategy and offering the engagement as a packaged MaaS program.
The benefits of MaaS are numerous. Here are some of the main ones:
- Save time and money - Rather than dealing with multiple resources to build and execute your marketing strategy, you only have to deal with one: your fractional CMO. You don't have to search for, onboard, and manage multiple vendors or purchase expensive marketing tools. You also don't have to worry about hiring, training, or retaining in-house marketing staff. Your fractional CMO takes care of everything for you, from strategy to execution to reporting.
- Get access to expert knowledge and skills - Your fractional CMO is not just a consultant but a seasoned marketing professional who has experience in your industry and understands your challenges and opportunities. They can bring fresh insights and best practices to your marketing strategy and help you achieve your goals faster and more effectively. They can also leverage their network of trusted partners and tools to provide the best solutions for your needs.
- Flexibility and scalability - With MaaS, you can adjust your marketing strategy and budget according to your changing needs and priorities. You can scale up or down your marketing activities as needed without having to worry about long-term contracts or commitments. You can also experiment with different tactics and channels. Your fractional CMO can help you optimize your marketing mix and allocate your budget wisely.
- Transparency and accountability - With MaaS, you can track and measure the results of your marketing strategy in real-time. Your fractional CMO will provide regular reports and analytics showing how your marketing activities performed and their impact on your business outcomes. You can also communicate with your fractional CMO easily and frequently, ensuring that you are always on the same page and aligned with your goals and expectations.
- Flat-rate pricing - With a MaaS engagement, you get a tailored strategy built on a flat-rate pricing model. That means no agency retainer fees, monthly minimum spends, or long-term commitments. You're also not dealing with invoices from multiple vendors but a simple subscription payment that covers all the costs to execute your marketing strategy.
Simple and cost-effective
If you're looking for a simple, cost-effective way to improve your marketing strategy and simplify execution, MaaS might be the solution for you. By engaging with a fractional CMO who can offer you a complete MaaS program, you can simplify your marketing process, save time and money, access expert knowledge and skills, gain more flexibility and scalability, and get more transparency and accountability.
If you'd like to learn more about how MaaS works and how it can benefit your business, let's schedule a time to talk.