September 9, 2021

Content Marketing, The Virtual CMO Podcast
The Virtual CMO Podcast

The Virtual CMO Podcast

Season 6, Episode 9

Hosted By: Eric Dickmann
With Guest: Morissa Schwartz

Our Featured Guest

Morissa Schwartz

Founder - Dr. Rissy's Writing & Marketing

Morissa Schwartz is an entrepreneur, social media specialist, marketing expert, best-selling author, and Founder of Dr. Rissy’s Writing & Marketing. She holds a Ph.D. in Literature and a Master's in Communications.

Morissa has published several books and articles in periodicals including Entertainment Weekly, Huffington Post, Yahoo Finance, Buzzfeed, and more. Alongside that, Dr. Schwartz has spoken about digital entrepreneurship and building a work-from-home team at numerous events, including appearances on Lifetime, Fox, MTV, Women in Business, and News 12. At present, Morissa Schwartz uses her skills to fulfill her passion for helping people fulfill their dreams and see their businesses grow with the strategies that best suit their needs. 

What's Hot?

"Ranked #1 in PR and Top Ten in Social Media and SEO for New York and New Jersey on Thumbtack ."

Dr. Rissy's Writing & Marketing  is a  team of writers led by Morissa Schwartz . Their team is comprised of writing, marketing, and design experts who understand that any business has the potential to achieve success. As a 360° marketing company, they cover every direction required to provide the level of success their clients want. Schwartz and her team offer diverse services from copywriting, content creation, PR, social media marketing, SEO optimization, ad creation/optimization, and reputation management. 

Dr. Rissy's Writing & Marketing has worked with companies like Forbes, Entrepreneur, Yahoo Finance, and WCEC. 

Dr. Rissy's Writing & Marketing

Morissa Schwartz

If you're pitching an article, it's not just promoting your website or product, or whatever you're looking to advertise. It's also evoking some kind of emotion rom readers, whether that emotion is joy, excitement, even fear or FOMO. Something that's going to get people to act, that's going to get them to read the whole article."

What We Discussed with Morissa:

On this episode, host Eric Dickmann interviews Morissa Schwartz about how to improve your writing and build influence online. Here are some highlights of our conversation:

  • [00:00:56] Where do things stand with creating online written content?-  We are in an era of TikTok, Facebook, YouTube, Instagram, and other social media platforms watching or creating video content. Despite the continuously increasing demand for this type of content, online written content here to stay. According to Morissa, there are still many people who enjoy reading articles and other forms of written content. She believes that there is definitely a place for both content types.
  • [00:01:57] Do people prefer long or short-written content?- Morissa shares that brands can create long-form content as long as it is aesthetically pleasing and easy to understand. She adds that since people are addicted to their gadgets, they are looking for ways to be entertained and learn something fresh. Schwartz believes both short-form and long-form content have their place.
  • [00:03:51] Embracing other channels and getting your content read- First of all, if you want to get your content recognized, businesses should create a blog on their website. Morissa says that a blog is great for your SEO, and at the same time, a great way to show you as an authority figure. However, it's not enough to add the blog. You should also be doing backlinks to high domain authority websites. It is also essential to share your blog posts on social media and have your outreach strategies connected and consistent. 
  •  [00:05:36] Morissa Schwartz's tips on collaborating with contributors-  Some content writers think they can simply message or pay a website to get backlinks, but that's not how backlinking works! So many changes have been made in the past year. For example, Forbes or Entrepreneur don't accept pitches anymore! It take more effort.
  • [00:07:19] Should people do blogs directly on LinkedIn instead of publishing on their blog site?-  Schwartz believes it is much better to post content on your blog site first before sharing it to other platforms. However, it is also great to post content on LinkedIn directly since it doesn't affect your SEO, unlike when you publish on sites like New York Times or Entrepreneur, where Google suspects you to be a competitor and hurts your chances of having a high SEO score.
  • [00:08:57] Advice for aspiring book authors-   We live in an era where you can self-publish, or easily get something onto Amazon. It's not that hard to get something out there for the masses to see. Before deciding to publish a book, you should identify what it will be about and the areas that will be covered. Morissa advises first-time book authors consider two things- hire a ghostwriter or voice record yourself when ideas pop into your head. Professionals may not have the time to draft content; it would be a better option to hire a ghostwriter. On the other hand, taking your phone out and voice recording yourself can save an entire drafting and editing round because your book ideas are already captured.
  • [00:12:12] What makes a good book?-  The challenge that authors face is- What will make my book better than the next guy's book on a similar topic? According to Morissa, the definition of a good book will always be subjective since it's an art form. However, when writing a book, authors have to focus on their grammar and syntax. Readers can easily identify a poorly-written book. When you see too many errors, it ofthe means the author didn't put enough time into editing their book, which can hurt their credibility. Authors need to put a unique spin on their books to make them interesting to their audience. Whether it be a business book or a novel, story is still important. There is no substitution for a story, no matter what you're writing.
  • [00:19:09] What are things that you do to try to capture that voice of the client or the author that you're working for?-  Morissa learned when she worked with Microsoft on eBooks that having strong background context on the subject matter is key to helping writers create content in which they might not be an expert. Helping writers understand the subject matter and the author's tone of voice can help them write better copy and relay the key ideas from the subject matter experts.
  • [00:21:53] Podcasting as an important new channel-  Aside from the SEO benefit, podcasts are great for so many reasons. Podcasts are a wonderful tool to meet amazing people, network with fellow podcasters, and build connections with new audience groups. Morissa also says that podcasters are very much like influencers because they share content, tag their guest's socials, and have a sizable platform to attract prospects.

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Eric Dickmann

About the author

Eric Dickmann is the Founder / CMO of The Five Echelon Group, host of the weekly podcast "The Virtual CMO" and YouTube series "Work-Life" and a fractional CMO for a variety of small and midsize companies. An executive leader with over 30 years of experience in marketing, product development, and digital transformation, he has worked with large, global companies and small startups to develop and execute marketing strategies to bring innovative products to the market.