The Virtual CMO Podcast
Season 7, Episode 4
In episode 104, host Eric Dickmann interviews Lee Wochner. Lee is highly regarded as a strategic leader and facilitator able to help people grow and change. With more than 25 years of organizational consulting both independently and with Counterintuity, Lee has worked with non-profits, government agencies, Fortune 500 companies, and small businesses.
Counterintuity is a full-service marketing agency headquartered in Los Angeles. Since 2007, Counterintuity’s propulsive marketing approach has helped catapult hundreds of small businesses and nonprofits throughout California.
Lee holds a BA in Literature and Language from Stockton University and a Masters in professional writing from the University of Southern California, where he taught graduate writing for 10 years.
He is also a frequent guest speaker and is recognized by the State of California as a “California Thinker.”
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Grabbing People’s Attention
Get out of that rinse and repeat cycle! If you want to grab people’s attention, your brand’s message has to resonate well with your target audience. People love to work with businesses that personalize their approach and understand the needs of their customers. Many companies believe that large marketing budgets are required to get traction in the marketplace, but the reality is that marketers just need to focus their message and tie it back to the needs of their customers. Stand out from the crowd with a focused message that demonstrates the value of your offering.
Tips to Grab People’s Attention
With all the noise, distractions, and competition in the marketplace, how can you get people to notice your brand? Here are some ways to grab people’s attention:
- Try taking a scientific approach with your marketing approach and avoid flashy branding
- Make your audience feel positive and confident when interacting with your brand
- Surprise your audience with great content
- Target your message carefully
Highlights from Our Conversation with Lee:
“Everyone and every organization is unique. Getting to that core identity is the heart of your branding and your branding is the heart of your marketing."
- [00:08:11] The power of the internet- The amount of opportunity that we have, especially in marketing, is incredible. It is important to connect with people who share similar interests and goals with your company.
- [00:13:40] Grab people’s attention- Not all leads are good leads. There will come to a point where the business has to niche down and engage with customers that are good for the company in the long run.
- [00:14:52] What are the essential parts of developing a marketing strategy- During these times of political upheaval, continuous social change, and focus on environmental issues, it is critical to stay authentic. Start by asking clients simple questions-who, what, where, how and understanding how your company relates back to the responses of your target customers.
- [00:19:27] Non-profit vs. For-profit organizations- While it’s easy to assume that non-profits don’t have money to spend on marketing, that’s not the case. Oftentimes, they are reliant on donations, and getting the attention of donors requires constant outreach and creativity…both are perfect opportunities for marketers.
- [00:25:26] Resisting the rinse and repeat mentality- One of the dangers in marketing is getting stuck in the rinse and repeat cycle. Things have to be fresh if you want to stay relevant.
Grab People’s Attention and Resources Mentioned
- Counterintuity- Company Website