Finding the Balance of Web Design and SEO with Dmitrii Kustov

The Virtual CMO Podcast

Season 7, Episode 10

In episode 110, host Eric Dickmann interviews Dmitrii Kustov. Dmitrii currently serves as the Internet Marketing Director of Regex SEO, a digital marketing and web design company based in Houston, and has been helping businesses build their online presence through innovative marketing campaigns.

Regex SEO is a full-service agency that develops comprehensive digital marketing strategies.

Working with clients, Dmitrii focuses on building higher search rankings to generate more organic traffic and improve sales.

You can connect with Dmitrii on LinkedIn and Twitter.

Listen on Apple Podcasts

The Link Between Web Design and SEO

Web design and SEO are closely related. Having a good website as a digital home for your business is important for just about every company. The design and content are important factors in creating a compelling user experience that both informs and converts potential customers. SEO or search engine optimization is how search engines like Google understand what your business is all about. Your content needs to speak Google’s language to be discovered and rank in its search results. Getting your pages to rank helps drive organic traffic which can bring in new leads and sales opportunities.

What is Web Design and SEO?

Web design is focused on the look and feel of the site. A web designer ensures that the company’s website is aesthetically pleasing, responsive on most devices, and suits the purpose and intention of the brand.

SEO or Search Engine Optimization is focused on making quality and original content that resonates with the viewers. It is focused on increasing a website’s visibility in search results. The higher you rank on search results, the greater chances that prospects would want to interact with the business.

Highlights from Our Conversation with Dmitrii:

“You have to design websites for humans, as well as search engines. The first screen which other people see has to be for people; don't make it for search engines."

• [00:03:42] How do you balance web design and SEO?- When looking at SEO as a whole, there are three factors to consider- the technical side, having great content and page speeds.
• [00:08:15] Core Web Vitals and their impact on SEO- Google is focused on page speed and Core Web Vitals tells Google how efficiently your site loads. They are looking for highly responsive and quick-loading pages.
• [00:11:56] PageSpeed Insights vs. Google Search Console- PageSpeed Insights determine how fast the things on your website are loading. On the other hand, Google Search Console focuses more wholistically on your website and its ranking factors over time.
• [00:14:07] The importance of real-life testing- Instead of chasing after numbers, websites should be results-oriented. Learn how your users are interacting with your site.
• [00:18:27] How do you keep the same web experience while making load times even faster?- There are many tips web designers can use to improve page speed but it should never happen at the expense of a good user experience.
• [00:23:31] AMP Technology- AMP or Accelerated Mobile Pages are the stripped-down versions of website pages. While once pushed as the future of mobile web pages, they seem to have fallen out of favor with Google and users.
• [00:28:37] What should people look for in an SEO company? –Transparency and results. We can't guarantee what will happen with Google tomorrow; however, we can predict what may happen with a high degree of certainty.

Web Design and SEO and Other Resources Mentioned

• Regex SEO- Company Website

Live Stream on YouTube