Business Strategy, Process

Can you imagine a business without processes? You can't. Because they don't exist! Processes exist in all organizations. Sometimes they are formal but

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Marketing Strategy

When you think of a phone, brands like Apple and Samsung come to mind. If you hear of luxury cars, you would most

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Product

It's important to get the timing of your product launch right. Around 13% of startups failed because of mistimed products. Timing is the

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Marketing Strategy

Have you ever wondered how businesses like Apple can launch new products and services successfully even if their prices seem relatively high for

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Business Strategy

Back in 1886, Arthur D. Little wanted to find a better way to deal with the complex problems confronted by companies. To accomplish

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Marketing Strategy

Running a small business can be exciting and terrifying. Seeing your products and services come to market is rewarding.  Along with that, comes

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