Marketing Strategy

This article is originally published on descript.com. Remote interviews are a fact of life for every podcaster, and in today’s era of social

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Marketing Strategy

Have you ever wondered how businesses like Apple can launch new products and services successfully even if their prices seem relatively high for

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Marketing Strategy

When you think of an iPhone, it’s likely you know it’s made by Apple. If you saw a Mustang, you most likely know

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Marketing Strategy

I am often asked, what is a marketing plan? Is it the same as a marketing campaign or tactic? It may seem like

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Marketing Strategy

When speaking to the leaders of small-to-midsize businesses (SMBs) about their company goals, often, the answers are focused on growth and revenue generation.

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Business Strategy

For better or worse, we all have expectations. Sometimes expectations are the result of past experiences. Something happened previously that leads us to

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