Eric Dickmann

Author Archives: Eric Dickmann

Eric Dickmann is the founder of The Five Echelon Group, host of weekly The Virtual CMO podcast, and a CMO On Demand for a variety of small and midsize companies. An executive leader with over 30 years of experience in marketing, product development, and digital transformation, he has worked with large, global companies and small startups to develop and execute marketing strategies and bring innovative products to the market.

What is an On Demand CMO?

For many businesses, the problem is all too familiar. You have your email marketing software, your website presence, your social media accounts, maybe even invested in some SEO efforts. You’ve looked into advertising, but it seemed expensive and didn’t generate the results worthy of the investment. And while some tactics were managed internally, others needed to be outsourced. Nothing worked as it should, and an overall strategy was lacking. This is the kind of environment where an On Demand CMO can help.

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Fractional CMO for Your Business

As your business grows, you are faced with the challenge of building awareness in the marketplace for your products and services while generating leads for your sales team. This is where marketing fits into your overall business strategy. But frequently, companies assign marketing tasks to managers with other responsibilities and skills, which can leave the marketing strategy in limbo. If your business needs a marketing strategy for growth, you might be considering hiring a full-time Chief Marketing Officer (CMO). However, a full-time executive hire is not always necessary, especially in the early stages of building out a strategy. A more practical solution might be to hire a Fractional CMO to fill your company’s marketing leadership needs.

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