Our 5 Favourite Free Growth Hacking Tools for Small Businesses

By Alberto Coleman

June 15, 2021

Growth Marketing

Written By: Alberto Coleman

Growth hacking apps are all the rage right now. They cut your digital paper-pushing time dramatically can free up your day to concentrate on the complicated or creative side of your hustle. Here are my five favorite free growth hacking tools for small businesses.

What is a Growth Hacking Tool?

Growth hacking apps and tools are designed to be an all-in-one option for the management of digital growth in a business. They offer email and social media marketing, analytic measurements of activities such as blogging, and interactions. They are mainly a way to keep track of your web presence and marketing campaigns and as a way to convert leads into opportunities.

Growth Marketing


BuzzSumo offers a free plan. The free plan consists of:

  • 10 free searches per month
  • 1 user
  • 1 year of data
  • 1 content project
  • 1 custom feed
  • Content analysis reports
  • Domain reports
  • Backlinks

With these and other great options, it can be a great gateway into growth hacking apps. They then offer yearly or monthly subscriptions that increase in price as they offer more tools and bonus options. BuzzSumo is a renowned tool and is trusted by many big businesses, including Expedia, HubSpot, and The Telegraph.


Later is a growth app specifically for Instagram. They offer a free plan for individuals. This consists of:

  • 1 social set
  • 30 posts per profile
  • 1 user
  • Visual Instagram planner
  • Lite Instagram analytics
  • Scheduled content
  • Stock photo library

Their business plan pricing is affordable and reasonable and offers a wealth of tools and add ons.


Buffer is a popular choice by many small business owners as their free account is dependable. It offers:

  • 3 social channels
  • 10 scheduled posts per social channel
  • 1 user
  • Instagram, Facebook, Twitter, and LinkedIn
  • Directly scheduled posts
  • Tailored posts for each social network
  • Browser extension
  • Social media support

The pro account on Buffer also offers a lot of features at an affordable price should you want to level up to more users of channels in the future.

Usability Hub

Usability Hub is a great growth hack for businesses that want their designs testing. It offers a free-to-use version for short tests of up to two minutes. It also offers paid-for plans with a much wider choice of features.

  • First Click Test – See where people first click on your website as a heat map.
  • Design Surveys – Ask users questions about your design.
  • Preference Test – Testers choose from a variety of designs.
  • Five Second Tests – Measure what participants remember from seeing your web page or image for five seconds.
Usability Hub

It can be so helpful to get your designs validated. Especially when it comes to digital marketing and brand awareness. Make sure you add your logo to the tests as a way to increase recognition of your brand. Create a logo for free here.

Facebook Analytics/Facebook BusinessSuite

Facebook analytics is being taken offline at the end of June 2021. Move over to Facebook Business Suite for more of the same tools and extra features, still completely free of charge.

  • Manage Facebook and Instagram business accounts
  • Create posts and stories
  • Analyze traffic and view insights
  • Access commerce manager
  • Create ads with the option of paid boosts
Facebook Analytics

Facebook is building its tools for businesses and if you do not already have a business profile with them it is a great time to start to get to grips with their growth hacking tools.

Breakdown of Growth Hacking Funnel

There are so many options out there, it can be difficult to choose. Our advice is to stick with trials and free options until you find the growth hacking tools that work best for your business. After this, you can move onto a paid version when you want to increase your features.

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Alberto Coleman

About the author

A freelance writer who focuses on marketing, startups, and branding for small and mid-sized businesses.

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