We Help Businesses Simplify Marketing and Build An Engine for Revenue Growth

Fractional CMO services to increase brand awareness and lead generation

Fractional CMO

Tactical Marketing

Mentoring & Coaching

Marketing Can Be Complicated and Expensive

But without effective marketing, your business doesn't have an engine for revenue growth!
  • Are you tired of paying for marketing that doesn’t get results?
  • With so many options, where is the best place to make a marketing investment?
  • Will you get a return from hiring full-time marketing professionals?
  • Why aren’t your marketing tactics working as well as they used to?
  • Why is your messaging not resonating with potential customers?
  • Does a lack of experience mean you're focusing on the wrong marketing activities?
Many businesses have a huge potential to grow their revenue through marketing
but can’t afford experienced marketing professionals.

At The Five Echelon Group, we developed a "Virtual CMO" (Chief Marketing Officer) framework that simplifies campaign planning and lowers tactical execution costs while delivering results that lead to revenue.

By increasing brand awareness and lead generation, your business creates an engine for growth!

How Can a Fractional CMO Help Your Business?

Seasoned Experience

Over 30 years helping businesses from large global enterprise companies to small and midsized business.

Low Cost

Experienced marketing professionals without the overhead and cost of a full-time hire.

Expert Network

Network of marketing experts bring the right skillsets for teach tactic without the expense of full-services agencies.

Fixed Pricing

Fixed pricing means you know exactly what each marketing tactic will cost and how it impacts your budget.

Flexible Staffing

Whether you have existing marketing staff or need to fully outsource, our model provides resource flexibility.

Cross-Industry Experience

Our cross-industry experience means we have developed best practices that can be tailored for your specific needs.

We Understand, Businesses Want Results From Their Marketing Investments

For over 30 years, we have helped businesses get results that generate revenue
At The Five Echelon Group, we know you are the kind of business that wants to grow. To achieve real growth, you need marketing that produces tangible results and positively impacts revenue.

The problem is that marketing is complex and costly, making you uncertain about what marketing investments will produce the best results.

We believe that marketing doesn’t have to be overly complicated or expensive. We understand that investments need to produce meaningful results. That is why we created our "Virtual CMO" marketing framework to streamline planning and tactical execution.

Let us simplify your marketing and build a plan of action, so you can stop missing out on revenue opportunities and create an engine for growth."

Eric Dickmann - Founder and Fractional CMO

Here's How It Works...

Our simplified framework is designed to maximize marketing effectiveness and deliver measurable results!

Diagnose - First, we work closely with your management team to understand your business, your products and services, the markets you serve, and the challenges you’ve encountered.

Design - Then we go to work building a marketing plan with detailed marketing tactics and timelines so you get a big picture view of your new marketing strategy.

Deliver - Finally, we bring in the best and most cost effective resources to get the plan executed.

Flexible Marketing Advisory Services

We offer strategic marketing advisory services designed to fit your budget. Whether you need an on-demand professional or an expert sounding board, we can help!

Not sure where to start or what you need? Our Marketing Plan Audit uncovers revenue generating opportunities and provides actionable recommendations.

Marketing Plan Audit

A great place to start!




  • Live working session
  • Discover growth opportunities
  • Uncover marketing bottlenecks
  • Summary findings
  • Tailored recommendations
Mentoring & Coaching

Support for your existing marketing team





  • Marketing plan reviews
  • Tactical recommendations
  • Sounding board for ideas
  • Skills development
  • Expert advice

*starting at

The Virtual CMO Podcast

The Virtual CMO podcast explores growth marketing strategies for small and midsize businesses (SMBs). Hosted by Eric Dickmann, we focus on what it takes to build strategic marketing plans and execute successful campaigns.

The podcast features interviews with marketers and industry veterans who share their real-world experiences and insights. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong.

Join us each week for conversations with The Virtual CMO!